SUMPAT

Living Proof

Living Proof was founded by biotech scientists in Cambridge. Using technology originating from MIT, they invent and patent new molecules that have never been used in beauty before.

Here is the Sephora 2015 in-store merchandising copy.

Creative team: Suman Patnaik, Alex Cairo, Bike Bayer, Grace Chu.

Curl Power: 48 hour curl memory for long-lasting curl confidence.

For curls that keep up.

Tower shelf copy:

Spring back to life with curl definition.

Perfect curls without the frizzy business.

100% balanced care.

Frizz free forever: Fight all of weather's mood swings. 

Beauty sleep for hair: Wake up to weightlessly perfected hair in just one night of rest.